LIIAR

Language

In the media texts I am going to create, I need to make that the language is correct. This will link to the genre that I am linking my work to. The main part of language that I am going to have to look at is the wording that I use in my text and also the script I am going to use for my video. So that I do get the language right in all my three texts that I am going to create I will have to make sure that I link this to my target audience appropriately. The genre that I am using as I have previously stated is R&B. So to get the language right I am going to have to use slang words and use modern day speech that the typical teenager would use. I am going to do this because as you can see in the results of my audience research, the target audience I am looking to attract is that of teenagers. For example the script target people that have emotions and have strong feelings for different aspects of life. This can be shown in a many different song titles of their music; The Man Who Cant Be Moved and We Cry are just a brief start. This is why it is key for me to get the language of my text right as it reflects the music itself and as a result states the genre.


Institution

The institution for my album would be that of a high reputation and vast experience as they would know how to make the album so successful. The quality of the label would also be very important as different labels give different qualities and benefits. For example EMI, In July 2009 there were reports that EMI would not sell CDs to independent album retailers in a bid to cut costs. This is why I would go to an institute like Sony as they have a vast empire that have many different products then music labels such as TVs, audio systems, play station and many more. I feel that a new album would benefit a lot more from a foundation like this. To present my video to the public I would put my video on MTV or total kiss as these are very popular music channels. This would give a vast amount of publicity for my video and in turn result in more sales.



Ideology

The ideology of my project again has to be correct. It will have to fit in with other media texts as well as fitting in with them. My album cover will have to fit in on a shelf with those of higher calibre but at the same time stand out to the audience I am aiming to reach. Also my video is going to have to fit in with other videos that are being presented. Again it can not look out of place but at the same time it will have to stand out and be effective in its chosen field. The colours and layout of the digipac and magazine article. They will have to be bold colours but at the same time blend into each other to give a striking effect that will stand out from other products and texts.


Audience

The audience that I will be looking to aim my product and texts at is that of a typical teenager around the ages of 14 – 19. So that I have the understanding of this age range I have done a questionnaire that finds out how they listen to music and how they see music itself. This understanding is key as it results in me knowing exactly what they look for and like. The content of my video will be a love story as planned with a break up and a happy ending as this is typical of a teenagers life as they grow up. The text that I am going to use in my digipac and magazine article will again have to appeal to my target audience. To do this it will be short and too the point as a typical teenager will not want to stand around and read about the artists and so on, they would much rather know the name of the song and who sings it.


Representation

My product and media texts are also going to have to represent my target audience. To do this I am going to have to represent and present to them snap shots of experiences that they will be familiar with. For example the story line behind my video is a couple that break up and then get back together. This is typical of a teenage life as relationships come and go as they are young and inexperienced. Also to represent my audience further I am going to use teenagers in my video as the main characters which I have gone into further depth in my cast list.