Thursday, 18 March 2010

Questionnaire

This Questionnaire that i have created is set out to get an understanding of my target audience and what type of music they enjoy. With the understanding i will be able to get the best understand of my audience and it can effect them. Below i have presented the questionnaire itself and the data i have gained.

Music video questionnaire.

How old are you?

14-18 23
19-25 29
26-30
30-40
50+

How many hours a day do you listen to music?

1 hour
2 hours 2
3 hours 19
4 hours 21
5 hours + 10

What is your prefered music genre?

70's
80's
R&B 47
Musicals
Jazz
Classical
Rock and Roll
Other 5

How do you normally listen to you're music?

Radio 12
MP3 31
Computer 5
Mobile phone 3
Live performances 1
Other

How do you obtain you're music?

Buy a CD 13
Download from legal sites 18
Download from pirate sites 21
Share files with friends
Other

Would you rather buy a full album or a single song?

Full album 12
Single song 40

How Much would you pay for a....?

Full album: £5 - £10 2
£11 - £15 40
£16 - £20 10

Single Song: 10p - 30p
30p - 60p 15
60p - 80p 15
80p + 20

Now that i have got these results from my questionnaire i can see that most people in my target age which is 14 - 25 will listen to music around 4 hours a day on their mp3's listening to R&B. The method of obtaining the music is via mostly the internet being illegal or legal where the consumer would prefer to buy single songs instead of the full album. The amount of money the majority are whiling to pay is up to 80p per song and around £11 - £15 for an album.

This gives me the understanding of my target audience which is going to be key in producing my video.

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